Hey Guess What? Tiger's Back!

I'm not sure if you knew this but Tiger Woods is making his long awaited return to the golf course tomorrow to compete in a little tournament called The Masters. As if he needed any more attention, Nike made sure he got it by putting out this commercial/viral video of Tiger, take a look:





As Nike hoped, this video has gotten a lot of attention, some like it and some not so much, but put me down for the crowd that loves it. But I love it more for Tiger than for Nike and here's why. Tiger clearly had to approve of this ad before it was shot and he willingly allowed Nike to address his infidelity. This ad also goes a long way in showing the public that he knows he messed up and he is trying to correct his problem. 

Nike is one of the few companies to stand by Woods through this mess and showed their continue support by running this ad. They aren't trying to sell anything in this ad, they're simply showing Woods standing there with an audio clip from his father. If they are selling anything, it's Tiger as human being who is trying to come right his wrongs.

The big buzz though comes from Tiger playing golf again starting tomorrow.  I for one believe he has a shot at winning this weekend or else he would not have come back. Unfortunately for Woods, every move he makes is going to be scrutinized by the media (It's already started) but hopefully he blocks it out and goes out there and plays golf the way so many people remember and the way that has dominated the game since he started playing.

If Woods does win this weekend you should start to see Tiger gaining sponsorships again, simply because winning sells. Golf has a very sophisticated audience and companies who sell products intended for the golf demographic will need someone to sell their product. Let's be honest, would you rather have Woods or someone like Steve Stricker as your spokesmen? Clearly Woods is the choice, he's the reason so many people tuned into golf tournaments on the weekends before his transgressions and he's also the reason people will watch golf now. If Woods is winning the other winners are going to be the competitors to the companies that dropped Tiger as their spokesman over the winter. 

When it comes down to it, a lot of people have said some incredibly awful things about Woods and if Karma does exist, we'll see it in full force on Sunday when Tiger dons the Green Jacket.